September 13, 2023: Amid India vs Bharat Row, Blue Dart, the logistics company in India, on Wednesday announced that its premium service Dart Plus name has been changed to Bharat Plus.
The company announced, "This strategic transformation marks a milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat”.
The statement added, "Blue Dart Express Limited invites all stakeholders to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat".