April 2, 2022: FIFA has unveiled La’eeb as the official mascot for this year’s FIFA World Cup Qatar 2022.

La’eeb is an Arabic word meaning super-skilled player. “He belongs to a parallel mascot-verse that is indescribable – everyone is invited to interpret what it looks like. La’eeb encourages everyone to believe in themselves as ‘Now is All’, FIFA in a statement said.

La’eeb was unveiled during the FIFA World Cup Qatar 2022 Final Draw, which took place on Friday in Doha.

Khalid Ali Al Mawlawi, Deputy Director-General, Marketing, Communications and Tournament Experience, Supreme Committee for Delivery and Legacy, said: “We are delighted to unveil La’eeb as the Official Mascot for the first FIFA World Cup in the Middle East and the Arab world. He comes from the mascot-verse – a place that is indescribable. We encourage everyone to imagine what it looks like.”

“We are sure fans everywhere will love this fun and playful character. La’eeb will play a vital role as we engage fans young and old in Qatar’s FIFA World Cup experience,” added Al Mawlawi.

La’eeb will be everywhere – welcoming the world, inspiring young fans, and cheering the action during the tournament, which will take place from November 21 to December 18.