January 24, 2025: Ride-hailing giants Ola and Uber have denied allegations of differential pricing based on the phone model used by customers, following government notices issued by the Central Consumer Protection Authority (CCPA). Both companies stated they adhere to a uniform pricing model and are committed to cooperating with authorities to resolve the matter.

The controversy arose after reports suggested that users were being charged different fares for the same ride depending on whether they booked via an iPhone or an Android device. The claims gained traction on social media after a Delhi-based entrepreneur shared findings indicating discrepancies in fares across devices and battery levels.

In response, Ola’s spokesperson clarified, “We have a homogenous pricing structure for all our customers and do not differentiate based on the operating system of the user's cellphone for identical rides. We have explained this to the CCPA and will work with them to clear any misunderstanding.”

Uber echoed similar sentiments. "We do not set prices based on a rider's phone manufacturer. We look forward to working with the CCPA to clear up any misunderstanding," an Uber spokesperson told Reuters.

The issue has sparked widespread debate, with Consumer Affairs Minister Pralhad Joshi reiterating that the government is committed to addressing unfair trade practices. He announced that the CCPA would expand its investigation into similar pricing strategies in other sectors, including food delivery platforms and online ticketing portals.

Joshi labeled differential pricing an “unfair trade practice” and a “blatant disregard” for consumer rights. The move reflects growing concern over the potential misuse of consumer data in determining prices.

While Ola and Uber have denied the allegations, many users on social media remain skeptical, sharing anecdotes of inconsistent pricing. In December, a viral post showing different fares for the same ride on two phones prompted Uber to issue a clarification, attributing price variations to factors such as pickup points, estimated time of arrival, and drop-off locations, rather than the type of device used.

The investigation continues, as the government aims to ensure transparency and fairness in pricing across digital platforms. Apple and Google have not commented on the issue.