September 7, 2020: Vodafone and Idea, the two brands of Vodafone Idea Ltd (VIL) have together been rebranded as “Vi” (read as “We”) from Monday and with this new brand identity, the two distinct brands will now fade away.

“The integration of two brands is a culmination of the largest telecom integration in the world,” VIL said in a filing with the stock exchanges.

“Vi is future ready and is committed to dynamically serve and enable a digital society to progress in life,” it added.

Unveiling the new brand, Ravinder Takkar, MD & CEO, VIL said, “Vodafone Idea came together as a merged entity two years ago [August 31, 2018]. We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers.”

He said the brand integration not only marked the completion of the largest telecom merger in the world, but also set the company on its future journey to offer ‘world class digital experiences to 1 Billion Indians on our strong 4G network.’

The company has also revealed a ‘Happy Surprises' program that rewards people with daily prizes for spotting the new logo in the Vi app. Additionally, mobile users can create and download their own customised Vi Tune through the Vi app or MyVi.in.