May 31, 2023: India has become a global leader in spreading awareness about the consumption of tobacco after regulating anti-tobacco warnings on OTT Platforms.
The Union Health Ministry on Wednesday notified some new rules for anti-tobacco warnings on OTT platforms that if the publisher of online content fails to comply with new rules then the ministry will take strict action.
The 'World No Tobacco Day' is observed on May 31st every year. Tobacco addiction has been recognised as the single largest cause of preventable death and disability worldwide. Every year millions of people die due to tobacco use.
This notification is mandatory for all OTT platforms to carry anti-tobacco warning messages as we watch in theatres and TV programmes.