October 10, 2021: Ed-tech major Byju’s has paused all adverts featuring Bollywood actor Shah Rukh Khan amid the ongoing investigation against his son Aryan Khan in a drug bust probe.

Byju’s is reportedly one of the largest sponsorship deals for Shah Rukh Khan, the megastar is also the face for a number of companies like Hyundai, LG, Dubai Tourism, and Reliance Jio among others.

According to a report, Byju’s pays Rs 3-4 crore annually to Khan to endorse the brand. The actor has been a brand ambassador of the brand since 2017.

Byju’s pulled SRK ads as the company would not like to be associated with the actor given the controversy around Khan’s son. However, it is not clear if the company has dropped the actor as its brand ambassador altogether, reports said.

Aryan Khan and seven others were arrested in a drug bust on a cruise ship ‘Cordelia’ sailing from Mumbai to Goa last week. The raids conducted by undercover Narcotics Control Bureau (NCB) sleuths produced a haul of 13 grams of cocaine, 21 grams of Hashish, 22 pills of MDMA and 5 grams of MD.