July 13, 2021: People across Nagaland have discovered a new e-commerce marketplace “Yetekinibi” which sells everything from gadgets, appliances and books to indigenous produce and handicrafts delivered to their doorsteps.

YeteKinibi, means “buy from here” in Nagamese, was launched on 7 November, 2020 by a team of seven member: four IT and communication professionals named as - Imnajungshi Nokdir, Mughato Swu, Longhsithung Lotha and Achila, two marketing specialists, namely Renjamo Tsanglao and Tia, and financial analyst Toni Chishi.

“We have not been funded by any private or public investors. YeteKinibi is self-funded. This is an ongoing journey, full of learnings and experience. Through a host of trials and errors, we have been evolving and trying to provide the best possible service,” says Mughato Swu, one of the members.

The entrepreneurs, who spotted the unrealised potential of local produce, are working on expanding the Go Local menu.

The “Go Local” section comprises of interesting products like Umungthi (wild mango) win, Naga rice, potato organic soap and axone, or fermented soybean.

Currently, this section also comprises items such as the traditional headgear of women from the Sumi tribe and an Ao Naga necktie.

As per reports, the majority of customers are from within the state, and the team coordinates with local delivery service providers. For areas around Kohima and Dimapur, they use their own staff. But they also have points in three districts - Peren, Kohima and Wokha - from where delivery personnel can pick up the products.