PETA India asks Amul to switch to producing vegan milk; Amul replies

DY365
DY365
Published: May 29,2021 12:10 PM
DY365

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People for the Ethical Treatment of Animals (PETA) India had asked Amul to make a decision to switch to producing vegan milk.

May 29, 2021: People for the Ethical Treatment of Animals (PETA) India had asked Amul to make a decision to switch to producing vegan milk.



In a letter to Amul Managing Director R S Sodhi, PETA said the dairy cooperative society should get benefitted from the booming vegan food and milk market.



“We would again like to encourage Amul to benefit from the booming vegan food and milk market, instead of wasting resources trying to fight the demand for plant-based products that is only growing. Other companies are responding to market changes, and Amul can too,” PETA India said.



Responding to such media reports on the letter by PETA to Amul, R S Sodhi questioned if the NGO will give livelihood to 100 million dairy farmers, 70% of whom are landless. “Who will pay for children school fee, how many can afford expensive lab manufactured factory food made out of chemicals, and synthetic vitamins”, he asked.



He also said that “PETA wants Amul to snatch livelihood of 100 mill poor farmers and handover it’s all resources built in 75 years with farmers money to market genetically modified Soya of rich MNC at exorbitant prices, which average lower middle class can’t afford”.







It may be noted that earlier this week, the Advertising Standards Council of India (ASCI) had dismissed a plea filed by PETA and two other organisations against Amul for saying that plant-based products can’t be called ‘milk’. Amul is running a ‘Myths vs Facts’ advertisement, where the company had said that “plant-based beverages are impersonating and masquerading as dairy products”.



ASCI had found that Amul’s ad was correct, as according to Food Safety and Standards Authority of India (FSSAI) rules, plant-based milk is not covered under the definition of ‘milk’. As per FSSAI guidelines, milk is considered as a vegetarian product. Plant-based beverages also have proteins and beneficial minerals, however, most plant-based milks have lower protein content than milk, ASCI had observed.



 


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