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Lakme Fashion Week 2009 kicks off
Posted on: 16-03-2009 , 04:: | DY365 Bureau

This season Lakme Fashion Week 2009 (LFW) has got an overwhelming response from the Gen Next and Emerging Fashion Designers group as also from the Accessory Designers group. LFW has received in all 189 applications - 88 for Gen Next and 44 for Emerging Fashion Designers from 20 cities across the country from Nagaland to Jaipur, from Dehradun to Secundrabad. Also, 8 Accessory Designers along with 49 established designers have applied. The Advisory Board members short listed the most talented designers for the Gen Next and the Emerging Designer categories, and also for the Accessories Group show.

The Lakmé Fashion Week Advisory Board comprises key stakeholders from the fashion fraternity such as educational institutions, buyers, media personalities and designers. The list of members includes prestigious names like Dr Darlie O'Koshy, Director, NID; Shefali Vasudevan, Marie Claire; Sathya Saran, DNA-ME; Priya Tanna, Vogue;Pradip Hirani, Kimaya; Alka Nishar, Aza; Gaurav Mahajan - Trent; Designers Wendell Rodricks, Arjun Khanna and Narendra Kumar; Anil Chopra, Advisor - Lakmé, Richa Puranesh, Marketing Manager - Lakmé, Hindustan Unilever; Ravi Krishnan, Consultant to IMG, and Vikram Raizada, Head of Fashion - IMG. They have chosen 8 talented designers for Gen Next, 14 Emerging Designers and 4 Accessory Designers.

LFW has gone a level up in redefining the future of fashion with its latest initiative of an exclusive 'Men's Wear Day' this season. On this special day at LFW, designers will focus only on men's collections.

Another new initiative this season at LFW will be the 'Group Accessory Designer Show' that will showcase 4 designers' collections of accessories like costume jewelry, head gears, handbags and shoes.

Expressing his views on the current initiatives, Mr. Anil Chopra, Advisor, Lakmé said, "This season, Lakmé Fashion Week is going to pleasantly surprise the fashion industry with its new and unique initiatives like the Men's Wear Day, Group Accessory Show and Art Studio. LFW Spring Summer '09, to be held at NCPA Mumbai from 20 to 24th October, will not be just another fashion week to showcase designer collections, but it will be a unique platform to reach out to its varied audiences. The overall response for the number of entries is a proof in itself that LFW has created a benchmark for fashion designers."

Vikram Raizada, Head Fashion - IMG shared his enthusiasm regarding the selected designers. "Lakmé Fashion Week has always witnessed a tremendous response in the number of designer applications. This season broke all records with entries coming in from all corners of the country, making it truly a national event. Season on season, we at LFW strive to innovate and find newer ways of adding value to the fashion industry at large. This season LFW will thus, equally focus on designers who will showcase on the Men's Wear Day and at the Group Accessory designer show."

With these set of interesting new initiatives, the board members are confident that Lakmé Fashion Week will continue its path with yet another outstanding season for the Indian Fashion Industry.


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