March 3, 2021: The fans of the much loved fictional character ‘Hello Kitty’ now have a reason to rejoice as animation veterans Jeniffer Covle and Leo Matsuda will helm the New Line feature. It has been planned as an animated/live-action hybrid film.

According to reports, Lindsey Beer of Known Universe penned the screenplay. Known Universe will also executive produce the film.

Beau Flynn and his FlynnPictureCo. will produce the film, which marks the only time Sanrio has granted film rights to ‘Hello Kitty’ and its other popular characters - including Gutedema, My melody and Little Twin Sisters to a major movie studio.

Chanel Bowling will oversee the project for FlynnPictureCo. Richard Brener, Celia Khong and Paulina Sussman will oversee the production for New Line.